Parallel Cannabis
Holiday Campaign 2023
Our collaboration with Parallel, a vertically-integrated nationwide cannabis company, for their 2023 Holiday Campaign.
Over the two-day shoot, we filmed over 20 unique products in a range of curated holiday scenes across the property including changes in wardrobe, actions, and time of day.
Friends-Giving
A group of friends spicing up their annual friends giving with all sorts of NETA’s accessories including infused seltzer, mints and more.
A Chill Christmas Eve
The day of the 24th is spent inside with friends and family. These scenes tell the story of the day, beginning with secluded morning experiences and progressing through the afternoon and evening with larger gatherings and shared laughs.
Mellow mornings
High Noon
Evening Activities
New Years Eve
Friends celebrating the New Year with NETA’s various product after the clock strikes 12.
Kitchen Cannabis
The kitchen being the center of the home, we filmed a variety of scenes with cannabis-infused beverages and treats being incorporated into classic holiday spreads and enjoyed.
Outdoor Experiences
Friends adding an exciting twist to traditional holiday games and candid conversations around the property with NETA’s wide range of cannabis products.
