Parallel Cannabis

Holiday Campaign 2023

A woman with blonde hair, wearing a white sweater, standing in a kitchen, holding a cannabis product from Parallel Cannabis.

Our collaboration with Parallel, a vertically-integrated nationwide cannabis company, for their 2023 Holiday Campaign.

Over the two-day shoot, we filmed over 20 unique products in a range of curated holiday scenes across the property including changes in wardrobe, actions, and time of day.

Friends-Giving

A group of friends spicing up their annual friends giving with all sorts of NETA’s accessories including infused seltzer, mints and more.

Three friends smiling and raising glasses for a toast, enjoying a meal together in a bright, cozy setting.
A woman with blond hair in a cream turtleneck is using a glass pipe to smoke, holding a lighter in her other hand. She is indoors, sitting at a table with a beverage, a loaf of bread, and other items nearby.
Group of friends enjoying a meal together at a dining table, with a large window and river view in the background, decorated with green plants and flowers.
A woman with glasses and a patterned sweater smokes a pipe with smoke drifting upwards, with a green plant partially obscuring her face, in a kitchen near a window.

A Chill Christmas Eve

The day of the 24th is spent inside with friends and family. These scenes tell the story of the day, beginning with secluded morning experiences and progressing through the afternoon and evening with larger gatherings and shared laughs.

A woman with curly hair and a man with beard sitting on a couch, the woman is smiling and eating a snack, the man is looking at her affectionately, with a chalkboard in the background.

Mellow mornings

A person with long blond hair, wearing large glasses, smiling, sitting near a decorated Christmas tree with lights and garland, in front of a white brick wall.
A woman with long, curly dark hair wearing large glasses and a multicolored rainbow sweater, looking down, engaged in conversation with a person whose head is visible from behind.

High Noon

A man with a shaved head sitting indoors near large windows with green plants in the background.
A man with glasses and a beard wearing a green T-shirt, sitting indoors near a large window, leaning forward and looking down.

Evening Activities

A woman with long, wavy blonde hair wearing a colorful, striped shirt is sitting on a couch, smiling and holding a small box of float tablets. A man with dark hair, beard, and wearing a green jacket and gold chain is sitting nearby, smiling back at her.
Person sitting with ripped jeans wearing a white hoodie with red stripes, holding a small white object in their hands, sitting on a wooden chair or bench.

New Years Eve

Friends celebrating the New Year with NETA’s various product after the clock strikes 12.

People passing a lit cigarette to someone else in a dimly lit setting.
Person holding a lit sparkler or firework with sparks and smoke, while wearing a black sparkly dress.
Three people smiling and laughing together at a social gathering, with one person holding a cigarette.
A woman with curly red hair, wearing a black tank top with spaghetti straps, is smiling with her eyes closed and her tongue sticking out. She has hoop earrings and a delicate necklace, and there is a tattoo on her chest. She is sitting on a black leather sofa with a red-cushioned chair nearby, in a room with a dark wall and some compartments in the background.

Kitchen Cannabis

The kitchen being the center of the home, we filmed a variety of scenes with cannabis-infused beverages and treats being incorporated into classic holiday spreads and enjoyed.

A woman in a white long-sleeve shirt and pink pants reaches for a jar on a kitchen island, with a decorative cream-colored vase with red and green flowers in the foreground. The background shows a countertop with bowls, books, and kitchen utensils, and a stone wall.

Outdoor Experiences

Friends adding an exciting twist to traditional holiday games and candid conversations around the property with NETA’s wide range of cannabis products.

A woman with blonde hair relaxing on a hammock outdoors, holding a vape pen, with colorful autumn leaves and a body of water in the background.
A woman with curly brown hair, wearing a brown quilted jacket, is looking down at a marker in her hand, standing indoors near a large window.
Two men standing on a balcony with a glass railing, holding cigarettes at an apartment with large blue-tinted windows and black exterior fixtures.
Two women by a lake, one is drawing on the other's hand with a blue marker, with trees and cloudy sky in the background.

Behind the Scenes

A woman with blonde hair smiling and posing for a video shoot in a kitchen, with a person behind the camera and crew members adjusting lights around a wooden table with food and ingredients.
Filming setup with crew preparing for shot in a modern living room, including camera on tripod, crew members with tablets, and crew using phones.
A film crew recording a holiday scene in a living room decorated with a Christmas tree, with large windows showing a river and trees outside. Crew members are operating a camera and adjusting equipment, while actors prepare near the fireplace.
Film crew filming indoors, with a young man operating a camera, another person holding a camera, and others watching or assisting, set against a decorated background with a fireplace, plants, and a television.
Two young men are having a conversation in a well-lit kitchen, with filming equipment around them, indicating a video shoot or interview setting.
People filming a holiday office party with a sofa, TV, and warm lighting.