Jordan’s Furniture | Loft Living Campaign

Broadcast Spots

An man with glasses and a beard smiling while feeding a yellow Labrador Retriever dog in a cozy living room.

Our team had the pleasure of directing and producing four, 15-second spots for Jordan’s Furniture’s Loft Living campaign.

Over the course of two production days, we filmed a total of 12 unique furniture sets including four rooms with talent and eight with props — each with coordinated color palettes and stories attached to lean into the ‘real life’ story.

Behind the scenes

Interior of a filming studio set up for a scene with two people sitting on a couch, crew members operating equipment, and professional lighting and camera gear.
Film crew setting up camera equipment in a living room with wooden floors and modern decor.
People filming a bedroom scene with a camera and tripod, seen in a mirror.
A film crew records a woman wrapping fabric around her waist, setting up a scene in a living room with a bed, two side tables with gold lamps, and a framed abstract artwork on the wall.
Film crew filming in a living room with cameras, lighting, and crew members preparing for a shoot.
Two people on a video shoot set, one explaining or instructing, with filming equipment, lights, and a black backdrop in a cozy living room.

Tech Specs

Camera - ARRI Amira Lenses - Angenieux EZ-2 15 to 40mm | Helios 44-2 58mm Edited in - DaVinci Resolve Aspect Ratio - 16 : 9