Graphene-X | Jackvest

Product Reveal Trailer

A humanoid figure with arms raised, surrounded by robotic arms in a dark setting, possibly a laboratory or industrial environment.

Our first collaboration with Graphene-X was for the Jackvest - a modular jacket inspired in design by the spacesuits worn by NASA’s astronauts.

We were tasked with the direction, animation and video production of a reveal trailer for the Jackvest that would generate hype around the product launch.

JackVest

Inspired by NASA spacesuits, this garment was crafted to transform seamlessly into a vest, semi-vest and full jacket. Protected by a waterproof graphene-integrated shell and lined with a lightly insulated interior, it blends unrivaled functionality with a minimalist aesthetic. With graphene part of it’s core structure, it creates a tensile shield protecting from the elements while maintaining breathability and abrasion resistance.

Concept

We wanted to strike a balance between revealing the technical features and its minimalist aesthetic. Dark studios, surreal environments and intermixed abstracts were married together in an accelerated crescendo to generate a sense of mystery and intrigue.

Black clothing and accessories laid out on a dark, reflective surface.
A black robotic arm holding a black jacket in the center, with a dark background.
Close-up of an astronaut's suit, showing part of the arm and the equipment on their chest in a dark setting.
Close-up of a smooth, dark, textured fabric with soft curves.

Scene

Close-up of a car's gear shift lever surrounded by black interior with metallic accents.
A person in a hazmat suit is positioned inside a circular robotic arm with multiple mechanical extensions, set against a dark background.

We chose the robot arm construction of the product as our hero scene to combine the futurisitc feel of the graphene technology with the innovation of the detachable garment pieces.

A dark room with a person standing on a platform, surrounded by robotic arms with hands raised above their head, creating a symmetrical scene.

Brand

Dark background with a geometric hexagon logo in the center

Thirteen unique Graphene-X logo frames were created for this one second shot in the beginning of the video.

Abstracts

A close-up of a molecular structure model showing black spheres connected by rods, representing atoms and bonds, on a dark background.

The graphene integration into the jacket was abstractly demonstrated using the hexagonal lattice structure of carbon atoms which graphene is made up of entirely.

A dark surface with a pattern of interconnected hexagons that appear to be metallic or plastic, slightly illuminated along the edges.

R&D

A metallic robotic arm with joints and a gripper, set against a plain grey background.
A humanoid robot with a black jacket standing in a dark environment illuminated by warm, orange light.

From the models and environments to the textures covering them, everything was created in-house from scratch. Below are images of the original robot arm model undergoing some tests with light, color and scene variation.

A dark, minimalist scene featuring a humanoid robot with jointed limbs, illuminated by a small flashlight held in one hand, creating stark contrast and shadows.
Two metallic robotic arms facing each other in a minimalistic white environment.