Graphene-X | GRAnaREC II

Product Launch Film

A person wearing a dark jacket and a helmet with a camera visor stands in a snowy mountainous landscape.

Our most recent collaboration with Graphene-X, this time to create a launch video for the second iteration of their most popular outerwear, the GRAnaREC II Midlayer. The objective was to generate hype around the product while visually demonstrating it’s versatility and the technology behind it.

Our team conceptualized three diverse biomes ranging in climate with a robot as the subject and catalyst. Intermixed are abstract simulations of the cloth technology within the jacket, reacting to each environment accordingly.

Robot

A person wearing a black digital mask with a camera lens and LED strip, dressed in a gray jacket with a high collar, standing against a blurred background.

We chose a robot as a subject to marry the forward-thinking nature of the team at Graphene-X with the technology within their products.

Everything was designed, modeled and animated in house.

A person dressed in dark clothing, wearing a helmet with a visor, standing alone in a dark environment with minimal lighting.
A tall, cylindrical light fixture with a glowing, shimmering surface in a dark environment.

Materiality

Abstract 3D model of a structured surface with cylindrical tubes and textured layers in dark blue and gray tones on a black background.
Close-up of a person lying on their side on a bed covered with black satin sheets.

The jacket’s shell boasts a bio-based nylon ripstop while the interior houses a strategic layering of Graphene-integrated polyester and aerogel tubes. This maximizes temperature versatility and weatherproofing while maintaining sustainability as a high priority.

Close-up of black fabric with reflective silver or white details.
Close-up of dark, textured fabric with subtle sheen, showing wavy patterns and fine lines.
Close-up of a person wearing a dark-colored jacket with a geometric logo embroidered on it.
Profile of a person wearing a black hooded jacket and a black mask against a plain, light background.

To showcase the materiality, we blended photo scans of the physical jacket with acutely textured cloth simulations to ground the jacket in reality while making its fabric tangible through motion.

Close-up of black puffer jacket sleeves laid out on a surface with grid lines, taken indoors.
A close-up of a rocket's exhaust being emitted into space, showing detailed plumes of gases and circular nozzles against a black background.