Graphene-X | GRAnaREC II
Product Launch Film
Our most recent collaboration with Graphene-X, this time to create a launch video for the second iteration of their most popular outerwear, the GRAnaREC II Midlayer. The objective was to generate hype around the product while visually demonstrating it’s versatility and the technology behind it.
Our team conceptualized three diverse biomes ranging in climate with a robot as the subject and catalyst. Intermixed are abstract simulations of the cloth technology within the jacket, reacting to each environment accordingly.
Robot
We chose a robot as a subject to marry the forward-thinking nature of the team at Graphene-X with the technology within their products.
Everything was designed, modeled and animated in house.
Materiality
The jacket’s shell boasts a bio-based nylon ripstop while the interior houses a strategic layering of Graphene-integrated polyester and aerogel tubes. This maximizes temperature versatility and weatherproofing while maintaining sustainability as a high priority.
To showcase the materiality, we blended photo scans of the physical jacket with acutely textured cloth simulations to ground the jacket in reality while making its fabric tangible through motion.
